MAPLEWOOD / SOUTH ORANGE, NJ — The South Orange-Maplewood Community Coalition on Race announces the launch of Lookbook as part of its ongoing marketing efforts to promote the welcoming and inclusive nature of the two towns, according to a recent press release. A collection of digital postcards, Lookbook will feature SOMA residents sharing what the two towns mean to them and why they chose to live and raise their families here. Postcards will be updated annually and published through the coalition’s social media, its website and e-newsletter.
“Lookbook will position our two towns’ residents as ambassadors of the community to potential newcomers,” CCR marketing strategist Joel Herbert said in the press release. “In doing so, we hope to continue to attract diversity to South Orange and Maplewood and maintain racial integration.”
The Community Coalition on Race is actively looking for participants to volunteer to take part in this unique project by telling their story. From recent transplants to longstanding residents, the coalition wants to hear about the SOMA experience through the eyes of its neighbors. To be considered for Lookbook, provide answers to three simple questions and an image of your family to info@twotowns.org. The questions are: When and what were the two key reasons why you and your family selected this community? What do you love most about this community? Was the ethnic and cultural diversity of SOMA a factor for moving here and, if so, why?
To learn more about Lookbook or to send your responses to be considered, send an email to info@twotowns.org. For more information and to learn about upcoming events, go to www.twotowns.org.